5-Step Guide for Transforming Employee Benefits Communications

Learn the secrets for easy year-round engagement.

Stop making benefits communications a lose-lose proposition for you and your employees

Currently, most benefits communications consist of a large packet of data, one annual presentation, and that’s it. However, employees need to make informed decisions year-round when it comes to their benefits to take care of themselves and their family.

The current structure leaves employees feeling unheard and confused, while employers miss out on chances to increase understanding and utilization of the benefits and increase employee satisfaction.

Effective benefits communications means happier employees, better retention, and more productivity

According to MetLife’s 19th Annual U.S. Benefit Trends Study, “when employees are satisfied with the frequency and clarity of communications from their employer, they are 156% more likely to feel valued and appreciated. 

And an Aflac study found that nearly 79 percent of employees agree that a well-communicated benefits package would make them less likely to leave their jobs.

Year-round communications alone are not enough

Creativity is key when it comes to communicating benefits in jargon-free language – use videos, testimonials, and social media.

And it pays off; Employees who say their employers’ benefits communications are easy to understand are:

LearnYour Benefits Virtual Benefits Fair Employee Experience
1 %
more likely to feel valued or appreciated
1 %
more likely to feel successful
1 %
more likely to be productive

Getting there is easier than you think

LearnYour Benefits has identified a 5-Step Roadmap to effectively increase the cadence of your benefits communications as well as employee understanding and engagement. Learn how to come up with a plan, utilize your greatest resource (hint: it’s the employees you already have), create jargon-free content, get creative with channels, and measure your efforts.

80% of employers are increasing their employee benefits communications…don’t get left behind!

Download the report to start on the 5-Step Roadmap to effective communications.​

Save weeks worth of communications work

20 minutes with us can save you weeks worth of communications work.

Our Features

  • Essential Package
  • Advanced Package
Features Essential Package Advanced Package
Features
Primary employee-facing benefits communications website, you control.
Complete, effortless, website and content management system for the employee-facing website with unlimited storage.
Many features are drag-and-drop capable.
Control the logo and branding colors of your employee-facing benefits communications website.
Instantly-selectable, employee-facing website design options.
Designs were designed for popular use-cases. What’s included: Global Video Playlist, Basic Layout, Tiles Layout, and Condensed Menu Layout.
QR code creator included with every site. Download and use the QR code in mailers, printed materials, and posters.
QR code directs users to your primary, employee-facing website.
Educational Video library. Get access to 130+ educational benefits videos you can digitally customize in real-time.
Get access to over 100+ benefits education videos you can digitally customize on the fly.
Virtual Benefits Fair employee-facing website design option great for open enrollment with vendors.
Custom buttons and calls-to-action on the homepage of your employee-facing website to drive learning and action.
Real-time editable message area on the homepage and the header and footer of every page for FAQs or creating a virtual benefits guide.
Great for FAQs, announcements, or creating a virtual benefits guide.
Create unlimited benefits pages/categories filled with resources. You control each page and the videos, resources, and messages on each.
We have no storage or streaming limits.
Customizable landing page [microsite] for open enrollment or promoting a specific benefit.
One landing page can be active at any given time. Upgrade to the Advanced package for unlimited landing pages.
Unlimited customizable landing pages for unlimited flexibility in communicating or promoting your benefits.
Complete analytics module for monitoring and analyzing your employee facing site and landing pages.
What’s included: Session data, user data, video analytics, top pages, top resources, and more.
In-video content recommendation tool that displays documents, videos, and links to viewers, at any point in the video, to drive further learning and action.
Recommend documents, links, and videos to viewers within the video player at one or more points in any video.
In-video scene editor. At any point in a video, display text, data, images, or tables to customize our stock videos, or any other video, to your benefits.
Recommend text, documents, links, and videos to viewers within the video player at one or more points in any video.
Use our customizable benefit plan design videos with real-time content changes to offer employees accurate, detailed benefit plan design videos.
Create and update benefit plan videos, on demand, using our templates without the need for an animator.
One additional employee-facing benefits communications website with all the features listed above.
Great for new hires, families, on-boarding, or any specific audiences you wish to reach.
Included client success services:
Free* setup, optimization, and annual open enrollment refresh with annual payment plans.
There is a setup charge for any clients starting September 1 to November 15 and those starting with a month-to-month license.
Concierge services. You ask, we do. Includes site updates, video changes, and more.
Recurring thought leadership materials and webinars.
Recurring orientation and training webinars.
Knowledge base and help desk for rapid support.
Upon setup and once per year, we’ll help you build and schedule four (4) benefits-promotion landing pages.
Requires the Advanced Package.
Dedicated client success manager (optional)
Optional, but included for those clients seeking custom videos or services.
Analytics review meetings and benchmarking (optional)
Optional, but included for those clients seeking custom videos or services.