Now that open enrollment is over, we shared what we learned throughout 2023 open enrollment. In this Webinar, we provide insights on the benefits engagement data we’ve collected from our digital benefits communications solution, LearnYour Benefits. Read the blog on this topic.
Continue benefits communications throughout 2023
Even though employees have already signed up for benefits, many don’t understand what they’ve chosen. Ongoing promotion of benefits helps employees:
– Understand how to use their benefits
– Make optimal benefits decisions year-round
– Feel supported by their employers
3 trends we saw during 2023 open enrollment
1. Sessions are higher, up 30%.
Employees prefer to learn in short, information-packed bursts. When employees looked at their benefits education site, they only spent an average of 3.58 minutes on it, but overall, sessions were up 30%, which tells us employees are returning and increasingly interested in their benefits.
Another reason employees engage more with benefits education sites is because we’ve prioritized mobile accessibility so content can be convenient to check on-the-go.
Takeaways for 2023:
– Make content available online
– Create focused digital experiences that can be consumed in small bites
2. Top video in 2022: “Benefits terms”
The top video in 2022 was “Benefits Terms,” a video that explains basic benefits terminology. Benefits terms are like a new language that employees need to learn before they can understand more in-depth information. When you use benefits jargon without explaining it, employees can’t fully understand what they’re learning.
Takeaways for 2023:
– Promote foundational building block videos that explain benefits terms and benefits as a whole.
– Simplify benefits communications so employees can understand them.
3. Customization is key.
Employees prefer to see content that is relevant to them. Clients with the most sessions were those with customized designs, specialized videos, and personalized communications. This implies that employees appreciate on-brand customized benefits content.
Takeaways for 2023:
– Add helpful information, resources, and links into templated videos
– Use content recommendation tools
– Create and upload your own branded videos
– Send relevant emails promoting benefit offerings
