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We recently hosted a Webinar sharing 5 Easy-to-implement tactics that help maximize benefits engagement and deliver real value.

Webinar Recording

If you missed it, download the recording above, or… here are the highlights.

Of course we feel we should know all the tricks possible when using LearnYour Benefits – but we love it when clients take the leap outside the box and push things a bit further.
Each of these tactics, was first executed by our clients and now we’re implementing them them when we build new sites and update existing sites. …and we like them so much, we feel we needed to share them with you.

1. Benefits Scavenger Hunt – Employees were encouraged to explore the LYB Library through a creative scavenger hunt

When our client first launched their LYB site, they created a 10-question scavenger hunt using MS Forms to encourage employees to explore the LYB Library. The questions asked, deliberately made employees look into individual benefit topics and sections (documents, contacts, etc…) to find the right answers. They gave away $100 Visa gift cards to two employees using a random drawing out of employees who answered all questions correctly.

Why We Love It:

  • Over 41% participation in just 2 weeks
  • Drove hands-on learning of site navigation and benefit plan details
  • Reinforced self-service for benefit questions

2. Answering HR Questions with LYB Links – Include answers, but also include a link to where they can find answers on their own.

Instead of answering benefit questions with long emails, HR responds briefly and includes direct LYB Library links for further learning.

“Since you asked about your FSA, don’t forget to submit your claims before the deadline”
“Since you signed up for a Dependent Care HSA, here’s three links that might help you navigate…”

Why We Love It:

  • Saves HR time
  • Reinforces the LYB Library as the go-to resource
  • Helps employees become more independent in their Benefits Navigation

3. Centralized “Where to Go for Care” & Forms Documents


Several employers have downloaded or created easy to access information, documents and resources that live on their LYB homepage—consolidating all contacts, forms, and benefit actions.

Documents like:

“Where to Go for Care”– a guide to help employees prioritize from calling the nurse-line to going to the Emergency Room.
“Benefits Contacts” – Provider contact information for quick access.
“Expense and Travel Forms” –
“Benefits Claims Forms”

Why We Love It:

  • Makes key info accessible in one place
  • Improves clarity during decision points and emergencies
  • Reduces email traffic asking “where’s that form again?”

4. Landing Pages for Timely Events & Monthly Newsletters – Strategic messaging – focused communications

 

This client creates a digital monthly newsletter using our landing pages feature. Content is focused on topics and events like Open Enrollment, FSA deadlines, health awareness months, and even birthdays and work anniversaries.

Why We Love It:

  • Keeps content fresh and engaging
  • Turns LYB into a communication hub, not just a resource library
  • Boosts regular traffic to the benefits site

5. Email Signatures Linking to LYB – keeping the benefits platform top of mind with each email.


HR and benefits teams include a direct link to their LYB Library in their email signatures with notes like:
“Got benefits questions? The LYB Library has answers.”

Why We Love It:

  • Passive but powerful reminder
  • Promotes self-service without needing a campaign
  • Easy to implement but highly effective

These are just 5 of the great things we see Employers and Brokers doing to increase engagement. If you have questions about any of these, or if you need help with implementation, we’re here to help.

Do you do something outside the norm with LYB? How to you increase employee engagement? We’d love to hear about it.

Share your tips and tricks

LearnYour Benefits Features

FEATURES
FEATURES
Employee-facing benefits communications website, you control.
Effortless, website and content management system for the employee-facing website with unlimited storage.
Branding capabilities: Logo, colors, messaging.
Multiple employee-facing website design layout options.
You can switch between them at any time with a few clicks.
QR code for every site for you to include in print materials.
QR code directs users to your primary, employee-facing website.
Educational Video library; get access to 117+ educational benefits videos you can digitally customize in real-time.
Virtual Benefits Fair employee-facing website design option.
You can invite vendors and point solutions to participate in the fair.
Custom buttons and calls-to-action on the homepage of your employee-facing website to drive learning and action.
Virtual benefits guide capabilities.
Using our full-featured text and graphical layout tools.
Create unlimited pages for any benefit, process, or point solution.
We have no storage or streaming limits.
Create promotional landing pages for any benefit, process, or your own content calendar.
StoryLines: Create small sites to educate on complex topics in a story format.
Analyics dashboard and report writer.
In-video content recommendation tool that displays images, information, documents, videos, and links to viewers, at any point in the video, to drive further learning and action.
They're like brief advertisements.
Unlimited storage for all your videos and resources.
Additional employee-facing benefits communications website with all the features listed above are available in many packages.
Great for new hires, families, on-boarding, or any specific audiences you wish to reach.
Unlimited streaming.
Mobile responsive design.
CLIENT SERVICES OFTEN INCLUDED
Dedicated client success manager.
Site updates for open enrollment.
Concierge services. You ask, we do.
Free setup.
On-demand orientation and training webinars.
Analytics review meetings and benchmarking (on-demand).
Recurring thought leadership materials and webinars.
Effortless manage multiple languages.
Unlimited administrators.