5 Reasons Video Engages and Educates Employees Best.
Our world has changed, practically overnight. Chances are, our work life will never quite be the same. However, if you’re tasked with engaging and educating your workforce, you still need to communicate benefits and total rewards, keep employees up to date on new policies and procedures, provide updated news and direction, all while keeping your people moving forward together. Face-to-face or group meetings and communication might prove impossible for the foreseeable future. So, how do you keep things moving and keep your employees engaged?
Use Video.
Here are 5 reasons video can help engage and educate your employees.
#1 Communicate More In Less Time with Video
No one likes to read anymore. Employees are overwhelmed by the amount of information being provided to them. Most of this information comes from emails, documents and text heavy websites. The average office employee receives over 100 emails per day! Easily accessible short, pithy videos provide the ideal path to cover more content in less time.
#2 Increase Employee Awareness of Total Rewards
Employees look to their employers for benefits education and guidance. Ninety-eight percent of employers say video helps their employees learn better and faster. Video provides a great way to visually articulate complex benefit topics quickly, making them easier to understand.
#3 Saves You and Them Time
Video and a means to deliver it creates consistency of message, reducing time spent answering questions. Video allows you to reach multiple employees at multiple locations instantly. Using video allows future employee communication to be more efficient and easier for the employee to see. The average employee spends approximately 18 minutes per year reviewing and enrolling in their company provided benefits. Only 18 minutes PER YEAR! Using video can greatly assist employees in selecting the best benefits for them and their dependents.
#4 Visual Information at Your Employees’ Fingertips
With the right web and mobile streaming platform, employees can access your organization employee benefits videos and your HR/Total Rewards materials and information. Plus, with anywhere access of these videos and resources, spouses and dependents of employees can also get the information they need, when they need it.
#5 Videos Increase Knowledge, Knowledge Improves Everything
Beyond providing information, video provides visual knowledge. Print-based information and decision-support tools may help your employees but they cannot replace the value video provides on the employee’s knowledge of a benefit or specific task. Video helps control costs by reducing the need for redundant information or follow-ups. Video helps the full spectrum of your employees. Whether a new hire or an old pro, video can add tremendous value to your employee benefit communication.
Korey Erb, CEO, LearnYour Benefits
