THE PROBLEM:
Confusing terms and dreary content are the biggest barriers to employees fully understand their plans
Virginia Bankers Association (VBA) provides pooled employee benefits to approximately 70 different banks in the state of Virginia. In total, VBA services approximately 10,000 employees. With today’s workforce facing increasingly complex benefits choices, confusing jargon, and changes to plan designs each year, VBA wanted a solution that could better engage and educate these employees. Their solution had to include best-in-class tools to communicate 8 different medical plans, 3 different dental plans, and numerous supplementary and voluntary benefits. It was clear to VBA that confusing terms and dreary content were two of the biggest barriers for employees to fully understand their plans and make smart benefits decisions.
THE PLAN:
Each VBA member bank would get a unique, branded LearnYour Benefits video streaming site for their employees
VBA turned to LearnYour Benefits (LYB) to provide video design for each of their sponsored medical and dental plans — 11 videos in total. Moreover, VBA turned to LYB to provide streaming media and content websites for each of the 70 VBA member banks. Each VBA member bank would have a unique URL and a branded LYB mobile and desktop enabled streaming site. Through our intuitive back-end administration, each respective member bank could customize their employee content. This would allow each member bank to (1) create its own video playlist based on the specific plans they provide, (2) add or remove employee-related content PDFs, such as benefits guides and summary plan descriptions, (3) add or remove links to 3rd party benefit providers, (4) include custom messages, and (5) provide specific HR contact information. With this solution, VBA member bank employees will become more engaged, educated, and empowered to choose the best options.
THE OUTCOME:
LearnYour Benefits designed these 11 short and engaging benefits videos and provided them in its streaming platform. By doing so, VBA and its member banks are able to visually articulate each medical and dental plan option to their respective employees and spouses. Moreover, the real-time analytics within the LYB platform, allowed VBA and its member banks to track employee viewership of these videos and show what content was downloaded, when.
Viewership of all videos within the LYB platform for VBA member bank employees was very high. Member Banks HR teams reported a very good overall experience using and showcasing their respective LYB site to their employees. HR representatives at member banks found the LYB platform very easy to use, navigate, and administrate. Moreover, member banks purchased additional video content for their LYB site(s), including NEW HIRE and VOLUNTARY BENEFITS videos. Overall, VBA had a very good experience using and implementing the LYB videos and LYB platform within their member banks and has chosen to continue to expand LYB in 2020 and beyond.
QUOTE:
“The LearnYour Benefits (LYB) team helped us implement an online and mobile video solution for our 70 member banks during 2019 open enrollment. We engaged LYB to create 11 semi-custom medical and dental videos, in addition to their stock video playlist. The LYB team was very responsive and great to work with, especially in creating the scripts and developing the videos in a condensed period of time. In addition, we were able to create individual benefits engagement sites for each of our member employers, with their own unique video playlist and access to specific benefit documents and links. LYB assisted in helping educate our employers on how to populate and manage their sites through multiple live webinars as well as being available to answer questions. We’ve received very positive feedback on providing this new value-add benefit for 2019, which has helped our covered employees and family members become better engaged and educated regarding their specific benefits offered by their employer!”
LEARNYOUR BENEFITS:
LearnYour Benefits is a fast-growing benefits communications and technology company. We specialize in helping organizations visually-articulate their benefits, technology, and wellness programs with brief videos and mobile streaming technology. We combine deep-expertise in video production and advanced streaming technology to create solutions for employers, consultants, pooled benefits organizations, and CDHC partners. We’re regularly recognized for our high-level of service, expertise in communications, and ultra-affordable pricing.
Pooled Benefits Organizations:
